Karan Chanana - nabs

• Karan chanana in New Zealand are career-motivated individuals, they are technologically savvy and passionate about sports.
• They resist changes in their way of living and like to stick with their usual brands.
• Karan are more likely to be heavy internet users and less likely to be heavy Magazine readers than the general population.
• Karan are also more likely to read Business/Finance and Sport topics and are less likely to read Travel/Holiday, Gardening and TV Programmes/Celeb topics than the average person.
• Newspaper advertising is considered as a welcomed source of advertising – it’s a destination not a distraction.
• What’s more, daily newspaper ads are far more effective than radio and community paper ads in guiding consumers through the decision-making process – from consideration to the actual purchase.

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